Legal
Privacy Policy
Introduction
Your data and privacy are of great importance to us. We want to be transparent about how we collect and process your personal information, and we may update this policy from time to time. If you have any questions, please do not hesitate to contact us.
Who we are
Ghent Urbanist Hotel is the data controller responsible for the personal data collected through this website and in the course of your stay. We process all personal data in full compliance with applicable Belgian and European data protection law.
Legal framework
We process your personal data in accordance with the Belgian Act of 8 December 1992 on the protection of privacy and with the General Data Protection Regulation (GDPR), which entered into force on 25 May 2018.
What data we collect
We may collect the following categories of personal data: name, address, email address, telephone number, credit card details, date of birth, interaction records, and travel information. Data is retained for as long as necessary for the relevant service or as required by contract. We collect data in three ways: information you provide directly when making a reservation or communicating with us; data collected automatically when you visit our website (such as browsing behaviour and your IP address); and information received from travel agents and booking partners.
How we use your data
We process your personal information to fulfil service requests and contractual obligations, to manage your booking, to keep you informed about similar services, and to improve our website's functionality and security. We may also analyse aggregated, anonymised data for operational purposes.
Who we share your data with
We may share your personal information with travel agencies and online booking platforms, partner service providers, potential acquirers in the event of a merger or acquisition, and government or legal authorities where required by law.
International transfers
If your personal data is transferred outside the European Economic Area, it remains subject to appropriate safeguards in accordance with the GDPR, including approved model contracts or equivalent privacy protections.
Your rights
You have the right to opt out of marketing communications at any time. You may also request access to, correction of, or deletion of the personal data we hold about you, object to or restrict how we process it, and lodge a complaint with the competent data protection authority.
Data retention
Customer data is retained for up to five years after your last contact with us, after which it is archived in anonymised form. Job applicants' data is kept for three years or longer in anonymous form.
Security
We take all necessary technical and organisational measures to protect your personal data against loss, misuse, and unauthorised access. We are not responsible for the privacy practices of external websites linked from our site.